MKTG Essay Example | Topics and Well Written Essays - 500 words - 8

MKTG - Essay ExampleFirms commonly seek to minimize turnover of salespeople possessing high transaction assets, which whitethorn be costly to the organization as this learns into an opportunity loss and direct costs flowing from fresh training.Executives within a company may be lured into believing that promoting the snuff it salesperson and putting five people under them will translate into five times the sales. This may be an illusion and may be far from reality. Promotion to a management coiffe should not be solely based on performance only. This stems from the fact that a selling role and managerial position require distinct abilities and diverse motivators (Ingram et al. 289).A core mark that should be sought in the advance of salespersons into management is a demonstration of being a top salesperson with a possession of a solid work ethic, among other aspects. Promotion into management for a salesperson is not a soft option as the manager is expected to manage a successfu l sales team and deliver predictable performance. Moreover, top salespeople who get promoted are rarely awarded a functioning, highly-effective sales team. The pressure to turn around the fortunes heaps a lot of pressure on the manager.Critics to promotion based on a selling role point out that this is a prime deterrent example of promoting people to a level of incompetence. The move should not be inspired by disciple selling, as this is a recipe for failure. The motivation of the promotion should be a conviction that the salespersons have the potential to conform to in that capacity. This demands an application of a clear cut process and methodology in order to quantify the best sales management candidates.The depressing aspect of most promotions from selling roles is that the vast majority of the sweet managers are not successful in their endeavors. The move from a technical or sales position into management is usually complicated